Tampa Bay Team May Drop Name to Spur Attendance
The Link"New owner and former Goldman Sachs Group Inc. Managing Director Stuart Sternberg may change the team's name this month, spokesman Rick Vaughn said. That would make it the first baseball club to swap monikers without leaving town in 41 years. When the Houston Colt .45s became the Astros and moved to the bigger Astrodome, attendance more than doubled in the next two years."
It was the name, not the mosquitos the size of B-52s what kept the baseball fans away. Also, they've discovered the problem with the teams' record,
``The Devil Rays are a name associated with losing, and a new name gives them a fresh start,'' said Britt Beemer, Orlando, Florida-based chairman of America's Research Group, a marketing research company that works for professional baseball and hockey teams. ``A new name can give them a chance to create a new image.''
"marketing research company"... A couple more pitchers to go with Kazmir might be more effective, but, go with what you know. Thanks Gerry.