When I was growing up, brand loyalty to products was a pretty big deal. You always bought/used the same brand of stuff, whatever that stuff was, even if you had to go out of your way to get it. For example, my dad was a Chevy man. He always bought gas at the Mobil, we always shopped (or "traded" as my relatives would say) at the same stores, bought the same brand of soap, motor oil what have you. I think today people tend to look at price and convenience more. At any rate, my dad was also loyal to the CBS Evening News. He was a Cronkite man, through and through. I don't remember the Kennedy Assassination or the moon landing, but I remember Watergate, Nixon's resignation, the Iranian hostages, and a host of other events from my growing up. And I remember them through the words of Walter Cronkite. And that's the way it is.
Rest in peace, Brother Walter.