OK, so it's actually a magazine of people having opinions on topics they're not qualified (yeah I can decide that) to have opinions on for some other people who find this sort of thing amusing.
Near as I could tell, from having a subscription for a year, yes, that's exactly right.
Some of the articles are ok (actually- I'm probably being a bit too charitable as I'm saying this about stuff I didn't know anything about- maybe it all sucks if you knew anything about the subject) factually, but really it's just a platform for sophomoric humor and nearly naked women. Really, some of the lines are funny, some of the articles are funny (in a way that a movie like knocked up or the 40 year old virigin is funny), but nothing that you should take too seriously. I kind of doubt that the writers of the article even take the stuff seriously.
They'll give you your sex tips, give you your style tips and music tips and movie tips and all that stuff. Teach you how to conform to a 20 somthing hipster metrosexual lifestyle while trying to also provide humor along the way. Looking back it is really a shallow and vapid magazine. Seeing a link to it made me laugh a bit that anyone would get worked up over the magazine.
So after all that you might ask- why did I subscribe. Well, it was dirt cheap (like 12 bucks for the year with my subscription deal for a cheap priceline flight when I was in school), the articles are funny at times, and the women were hot on the magazine. Not the worst product to try to target to a 21 year old.