Mark Schlereth this time last week: "Let me tell you what winning this football game on Sunday means. If you win this game on Sunday, that means that you are the champions of the National Football League. That's what that means. But if you don't win, you are just the last team to lose and all you will be remembered as is a loser."
that's essentially the philosophy millen used as gm (actually, he was team president not gm right?):
play tough hard-nosed football, run the most popular cliched schemes with the catchiest names (west coast offense, tampa 2 defense, zone blocking scheme), hype up name players from big universities (preferably guys with fun-to-say names like "boss bailey"), build teams around "you gottas" (like "you gotta have a big-time receiver to keep the defense honest" "you gotta have a ball-hawking safety to keep the offense in check") which is to me why this thing is so hilarious. it's not just that his lions experience invalidated his credibility as announcer because he was bad at his job, it's that
the way he was bad at his job invalidated the credibility of his announcing style.